After the Internet revolution, textual content was king as bloggers and writers could communicate with audiences at scale. With innovation in streaming technology, video streaming has taken the trophy of retaining the most attention of consumers. However, as text and video require active attention, consumers are shifting to audio as their preferred form of media for passive consumption. Here’s how your business can reap the benefits of audio.
Repurpose Written SEO into Audio SEO
The power of an effective SEO strategy is significant as brands can reach a global and local audience organically by writing content that provides value. Search behavior is changing as consumers want information as quickly as possible, which has led to the rise of voice search. Did you know that over 70% of consumers prefer searching with voice rather than typing? If your business has a library of articles and blogs, you can repurpose them and widen your audience. With over 900 million voice-enabled devices expected to be in use by 2022 and mass adoption of voice search, there’s no denying that the future of searching and answering queries is audio. We’re a professional recording studio that works with talented voice artists who can recreate your written content by turning it into audio content.
Reach More Ears with Voiceover Commercials
Major audio streaming platforms such as Spotify, Apple Music and Apple Podcasts are reaching new audiences as over 200 million Americans are tuning in to digital audio. Here’s a great fact about audio advertising that you’ll love: one-third of consumers find voice commercials less intrusive and more engaging than print, TV and online ads. If that wasn’t good enough, almost 40% of consumers who hear a voice commercial proceed to make a purchase. If your business doesn’t have a voice ad campaign, you’re missing out on potential customers and sales revenue. Audio production costs way less than video production, allowing you to advertise with a low budget while achieving high conversions. Our audio production studio can help you produce the most suitable voice commercial for your brand.
Enhance Your Branding with Podcasting
Similar to radio hosts, podcasters provide short-form and long-form audio content for people who want to gain information and news. The podcast revolution is real as 51% of people above age 12 in the US listen to podcasts, and audiences are spending more time on the platform year over year. Podcasts can enable brands to connect with their audiences like no other media platform. A branded podcast can allow you to share your business origin stories, brand values and announcements with your audiences. Big brands like McDonald’s, Sephora and eBay have their podcasts and it’s time you do too with Elite Music Studios.
Elite Music Studios is an in-house and remote audio recording studio that provides recording and post-production services. We’ve worked with many brands to produce world-class voice commercials and podcasts. Check out our portfolio to learn more about our services.