There’s no denying that the COVID-19 pandemic created an unfavorable distance between businesses and their customers. In 2020, over 12,000 stores shut down in the US; the business landscape must resort to the online world to survive the deadly virus and global recession. On the bright side, audio technology innovations are enabling business owners to continue staying in touch with customers while staying socially distant. Here’s how audio production and technology can help your business survive and potentially grow further.
Futureproof Your Customer Service with IVR Recording
Interactive Voice Response (IVR) is an audio technology that allows interested and returning customers to communicate with a computer-operated phone system. In 2020, the global market for IVR systems was estimated to be worth slightly over $4 billion amid the COVID-19 pandemic. The number is projected to rise to $6.1 billion by 2027, indicating mass adoption by countless businesses and customers. Your business can incorporate IVR systems in several ways.
- Play a personalized message when commencing calls
- Address your corporate COVID-19 guidelines
- Reroute customer queries to the corresponding department
- Gather customer data and analytics for future use
Our recording studio offers corporate IVR recording services for businesses to communicate with their customers while staying safe.
Recap the Benefits of Audio Advertising
As customers spend more time indoors, their attention is deviating from outdoor advertising like billboards to digital media platforms. Revenue from outdoor advertising is gradually declining year over year. On the other hand, digital advertising is thriving as it provides businesses a cost-effective channel with high conversions. If your business doesn’t have an effective digital strategy, this is the right time to jump on the train. Our ISDN recording studio can record quality commercials by a talented voice actor that suits your brand voice. We can even produce them in different languages so that your brand message can reach a wider audience while staying socially distant.
Elevate Your Brand with Podcasting
Podcasting is going mainstream with 850,000 active podcasts on the Internet and over 60 US listeners every week. The revenue from podcasting is projected to surpass $1 billion in 2021. The major podcast platforms like Apple Podcasts and Spotify are making huge strides in innovation to accommodate the increasing demand for podcast content. Furthermore, major brands like Sephora, McDonalds, GE, Microsoft, Slack and eBay are producing podcasts to create brand awareness. Businesses can now propagate their startup stories and communicate their brand values to a global audience via long-form content on podcasts. The platform has enabled businesses to talk about behind-the-scenes, important topics, announcements like never before, allowing customers to create a connection on a deeper level.
If you want to incorporate IVR recording, audio advertising, and podcasting for your business, look no further than Elite Music Studios. We provide in-house and remote audio recording services for businesses. Check out our extensive range of audio production services for more information.