Sonic or audio branding is an old marketing trick used in John F. Kennedy’s presidential election campaign in 1960. It is a successful branding strategy because it works the same way your favorite song does—it gets stuck in your brain. Sonic branding gets an emotional response out of the listener.
For years, brands have benefitted from using audio marketing to drive sales and attract customers. Here are some of the reasons why your brand should consider the services of an audio production service:
Audio Can be More Important than Video Quality
Audio quality can make or break the impact your campaign makes. Perfect video editing and visual effects are of no use if the audio is muffled or unclear. High-quality audio recording services are essential for an emotional, informative, and entertaining campaign.
People will still watch a low-definition video if the sound quality is good. As long as you can hear the video properly and the content is interesting, you will stop to watch it. This is because audio quality can have a considerable impact on the viewer’s perception of overall authenticity.
If your campaign demonstrates how your product or service works or shows people giving testimonials, you want the message to be audible. People are more likely to share a video that sounds realistic, crisp, and clear.
Sound that Stands Out
Brands using video marketing have been able to increase their brand awareness by 54%. Low-quality audio editing or equipment provides an underwhelming experience. High-quality audio and sound effects get more engagement and conversions.
A catchy tune can become something that immediately reminds customers of your brand the very second it is played. Using audio recording services can help differentiate your brand from its competitors. You want to create something that sets you apart from other brands and appeals to people’s real-life experiences.
When making a video and adding sound effects, you want to ensure it sounds authentic. Give the sound effects proper timing to match a graphic. Use realistic sounds so that people associate them with real-life experiences. This gives the video editing a professional appearance and shows consumers that you put considerable effort into its production.
Speak Volumes About Your Business
The audio quality of your campaign says a lot about what customers should expect from your business. Using outdated software and technology will give the impression that your company is unprofessional and exhausted.
The effort you put into your content shines through with good video and audio production services. Hence, it balancing your video and audio quality is crucial. With growing digitization, people face a lot of unique content all day long.
You can’t afford to compromise on hiring good-quality services and lose market share. If you’re looking for professional audio production services for your next campaign, reach out to Elite Music Studios. We are one of the best recording studios in Miami, providing all kinds of audio recording and post-production services.